5 Things To Focus On For Copywriting
We live in a world where more often than not, we talk about content writing and copywriting like they’re the same, but they aren’t. They complement each other like buttons and bows, but they also serve two distinct purposes. Let us explain the difference between the...
How to build your own WordPress blog in 6 steps?
For all of you, wanting to become an expert at digital marketing, it all starts with this first move: You obviously need a website or a blog that you can keep experimenting with, so you can practice while you learn digital marketing from ebooks, videos, blogs etc....
How Can SEO and PPC Work Together?
Yes, SEO and PPC can definitely work together and in fact help boost each other’s performance as well. Introducing you to integrated marketing, the art of smartly integrating insights from one service to boost the performance of the other. But, choosing the right...
Lockdown: A Favourable Time For SEO
While Coronavirus is taking over the world and its people, it is also gobbling up businesses. This situation is forcing the business owners to take the edge off their digital marketing game. However, this is a misconception of the highest order. Lockdown shouldn’t...
Open Letter To The Corona Virus From A Digital Marketer
Hey Corona, I will be honest, I did not expect you to become a pandemic. In my head, you were just another virus in a different country which would not reach our lives. Obviously, you had different plans. You’ve done all the harm you can and we still haven’t given...
Top 5 Things To Do In This Lockdown To Benefit Your Brand
While this is a challenging time for all of us, personally with all the stress in the world around us & professionally with most of our businesses almost on a standstill, I want to help you to see this situation in a "the glass is half full" kind-a way. Here are...
How To Work From Home?
India isn't ready for the #WorkFromHome culture. That doesn't mean we can't learn. So here are some learnings for managing a remote team and tips on being a productive work from home resource. For Managers: 1. Share a Plan of Action: Ask your team to share a plan of...
The Fundamental Guide to Conducting Marketing Research For Your Product or Service
I’ve been teaching digital marketing & running a digital marketing agency, each for over 4 years now. One fundamental flaw that I have seen in small businesses & new talent in this space is the lack of market research. There are highly...
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Which Social Media Platform Is Best For Your Brand? – [Infographic]
Well, we all know each social media platform has a unique purpose as to why it’s users are glued to the platform. While managing social media channels for your brand, I recommend that you go through the below infographic to understand the strengths and weaknesses of...
Best Marketing Plan of Action for First Year of a Bootstrapped eCommerce Business In India
Internet and the technological advancements that followed have democratized the process of building up one’s own business from the ground up. In another article, I spoke about the basics of how to start an eCommerce business in India. Here’s the link to the same:...
Top 5 Free SEO Tools By Google To Make Your Life Easy
I am glad this article caught your attention and you are here! Without any further ado, let’s get directly to the task at hand! This article is for everyone and anyone who is interested in getting to know the field of SEO better. It doesn't matter if you are an...
WordPress, Webflow, Shopify, Squarespace, Wix, Magento – Which is the right website builder for you?
The platform you choose to build your website on, probably is one of the biggest decisions you’ll ever make that impacts how successful your business is going to be. It’s 2020 already! By now, we all know that a poor website can only add bigger roadblocks to the...
What is Indexing and How to get your website indexed in Google India?
In layman words, having your website indexed means Google knows that your website exists. To check if your website is indexed or not, follow these simple steps: Go to www.google.co.in, Type:- site:domainname.com, Check results for your domain, The URLs that show up in...
4 Tips To Optimize Your Google Business Listing
The first and the foremost thing a business owner should do is to get a listing on Google My Business. In this world of Digital Marketing, a business should present on the internet whether you have a website or not. To make it happen, Google My Business listing is the...
Top 5 Instagram-SEO Strategies You Need To Know
Did you know that over 1 billion people actively use Instagram almost every month? 80% of these users follow a business profile on Instagram. And that's quite a lot! Let’s deep-dive into how you can grow your Instagram profile organically - if you're a business entity...
Top Parameters To Evaluate a Digital Marketing Agency For Your Business in 2025
Let’s face it, with an absolutely low entry barrier to start a digital marketing agency, there has been incredible growth in the number of such agencies in countries like India, where laws aren’t as stringent as say, UAE, in terms of licenses for professional...
GROWTH HACK: How To Use FREE WhatsApp APIs To Reduce Your Cost Per Lead?
There are hundreds of things you can work on to optimize the cost per lead for your lead generation campaigns. The most popular ones being - improving the user journey on your landing pages, impactful content on the landing page, improving the audience targeting...
If SEO Content Guidelines had a KISS version, this would be it!
This article intends to be a guideline for content writers on how to write a blog which is quickly approved by the SEO team. A lot goes behind content that ranks. An ideal blog should follow some SEO guidelines so that Google finds it worthy of ranks. Guidelines that...
15 Pointer Blog Optimisation Checklist That Makes My Life Easier!
Blogging is an integral part of an ideal content marketing strategy. However, more often than not, blog uploading is delegated to junior-level SEO resources. They, because of their inexperience, miss out on some crucial blog optimisation SEO techniques. Below is a...
How To Successfully Generate Sales For Your E-commerce Businesses Using Online Advertising?
Easy access to content management frameworks like WooCommerce and cloud solutions like Shopify has enabled everyone with access to the internet and an ability to research well, to start his or her own online business in quick easy steps. I come across so many new...
15 Not-So-Funny Digital Marketing Jokes For Agency Life
If there’s one thing that the internet has taught brands & agencies alike, is that humour is perhaps the most powerful force in pop culture. From serious shows, like Sacred Games, causing a tsunami of hilarious memes, to serious events like political press...
Read and Uncomplicate The New NoFollow Link Attribute Update by Google
Backlinks have been an integral part of Google’s ranking algorithm system. These backlinks help Google calculate a page rank for a website and understand its relevance to a topic. Checkout the official Page Rank formula below and see how a link plays a significant...
IT Team has Done you Wrong! These Ideas About Passwords are Wrong
If you do this, your customers will start recognizing your brand!
Are you planning to start a new business? Or do you already have a business set up? You might think that having a generic logo along with a tagline is more than enough to create an identity for your brand. But that’s not true. People can’t simply look at a logo and...
Can Digital Marketing Jobs be Automated?
Was the same question that occurred to me this morning when I had just gotten up and asked my phone to start my morning routine by saying, "Hey Google, Good Morning". My virtual assistant quickly wished me back, took my phone off silent, started narrating my calendar,...
8 Ways To Make Money From Your Blog
The digital wave has brought with itself easy accessibility to the web, quick ways to build your own content platform (or a blog) and ways to quickly load it with tremendous quantities of content. Now that we have millions of blogs around the web, bringing traffic to...
Top Data Analysis Mistakes Digital Marketers Make
It is no secret that Data Analysis is an integral part of Digital Marketing. However, unknowingly, a lot of marketers and business owners are inferring incorrect insights from Google Analytics, eventually jeopardizing their digital strategy. Let’s take a look at the...
How to Start an E-Commerce Business in 6 Steps
Faster internet, safer online transactions & lower cost of technology has given immense opportunity to every single individual in the country today to start a business on their own. While starting an e-Commerce business may sound tricky at the start of it, with a...
Conversational Website: The Chatbot Your Website Needs For Increased Engagement & Conversions
Do you have a chat functionality on your website? If yes, there’s a very good chance you would agree on the power of a chat with your sales executive and conversion rates via the same. Well, conversational websites are the next big milestone in this direction....
How to develop User Personas for your business?
What exactly is a User Persona? It is a fictional character carved out from your target group. These user personas will even have a name like real people. It's like picking up your ideal customer and listing down their characteristics. Why is a User Persona important?...
Why Does Weird Stuff Get Viral On Social Media?
We always ask ourselves, whack our brains & curse our destiny, thinking why Dhinchak Pooja is so famous? Even though she has no talent (duh!) We come across unusual and weird things going viral all the time. Be it some stupid challenges or a cringe-worthy video!...
How to Find the Right Image for Your Artworks? by an SEO Expert
A guy with SEO experience knows how to do a fine Internet search. Well because they are the one who put it there, right. One of our designers always pursued the SEO team to help him find a good image, his reasoning was that they found, or helped him find the correct...
Email Marketing Tips: Reasons Why Your Open Rates Are Poor
Let me ask you a million dollar question - does email marketing really work? There’s a ton of data from reputed organizations which show fancy bar graphs on how email marketing such a significant channel for acquisition as well as retention. To answer it in short, it...
6 Hot Facebook Features for Better ROI by A Facebook Ads Expert
Facebook, the most popular social media platform with around 2.27 billion monthly active users, it is also the best social media advertising platform. Apart from the obvious fact of daily active users, there are a few more interesting statistics that make it so...
Online Reputation Management with Case Study
My article on personal branding was recently published on www.entrepreneur.com, a website read by the business community with a readership of 15 million people, every month. Having read a lot about personal branding in my digital career of 5 years, it...
What is the Future of Digital Marketing?
We’ve come a long way. We, as marketers. Marketers who’re ever obsessed with starting a conversation with that audience we think wants (or needs) to hear our message. From a time in the past when we thought a billboard was the best (and the only) way to tell a story,...
150K Organic Reach On Social Media With Special Diwali Campaign | Jamunda Hills
150K Organic Reach On Social Media With Special Diwali Campaign | Jamunda HillsAbout the Brand Jamunda Hills is a one-of-a-kind premier second home project that offers luxurious residential living amidst the serene natural surroundings of Igatpuri. Owned by...
Reduced CPLs By Half Using “Rent2EMI” Campaign | Unimont Realty
Reduced CPLs By Half Using "Rent2EMI" Campaign | Unimont Realty About the Brand Unimont Realty started out in 2010 with a vision to build properties that provide luxurious amenities at affordable prices. With over 5 ongoing projects & 3 already delivered projects,...
Top 3 Myths about WordPress (Busted)
It was 2008 when I was first introduced to a blogging platform that was slowing catching up among my peers. At a time when the concept of blogging itself was very new to me, the interaction with WordPress was like entering a whole new dimension. While Blogger was...
Top Real Estate Lead Generation Tactics for Builders (and Brokers) That Actually Work
The past 2 years were quite eventful for the real estate sector in India. You were greeted with demonetization, then GST implementation and further RERA. Each of these 3 elements had much to do with the way real estate marketing was done for buyer leads generation....
6 Common SEO Mistakes Big Brands Should Avoid
In this digital era, digital marketing is indeed a part of the laundry list in the marketing plan for most brands. SEO is one of the most important constituents, this article talks about some SEO mistakes that most SEO experts perform. This 6 pointer list will...
5 Tools To Help You Increase Followers & Boost Your Instagram Marketing Strategy
YOU, YES YOU! Looking to get a hand for your ever changing, ever growing and every challenging Instagram Marketing strategy? Nope, I’ll not try to sell you any of our services! But yes, today I’ll talk about 5 most useful tools that I’ve found on the Internet that...
Brand Owned Website vs. Marketplace: How should a new brand sell online?
A website is almost equivalent to a visiting card now, everybody has one, irrespective if they deserve one or not. Do you have an e-commerce website to sell your products online? Well, congratulations you just added a drop of water to the sea. As many as 1,06,086...
Top 5 Reasons to Outsource Your Digital Marketing
Every great story needs to be told, for, it is that very act which makes it so. Businesses today are promoting far more than just products & services. They are promoting stories that resonate with consumers, a skill that demands a compelling storyteller. Think...
Get Up To Speed, with IGTV
Unless you’re living under a rock, you might already have heard of IGTV (Instagram TV). Launched by Instagram in June this year while celebrating 1 million active users on Instagram. IGTV lets you upload a video which is longer than 60 seconds. Currently limited to...
Mobile App Marketing Plan – How to Promote Your App to Increase Downloads?
Much is spoken about the significance for brands to build an app, for a plethora of benefits that apps help brands within the long run. However, there isn’t adequate information on how do you have users commit to your app (or download your app). Flashback, 7 years...
Top 5 Skills to Excel in a Digital Marketing Career.
Digital marketing is a fresh business vertical, it’s yet to be incorporated in our academics completely. As a result, we don’t have educated & experienced whales in this domain; everyone is still a fish (big, small or mere fingerlings)....
Is YouTube Threatened By IGTV?
Since the inception, YouTube has grown multi-folds in social media and video entertainment industry. It took turns to adapt to various new tech reforms like taking over traditional and smart TV viewing, Live videos, 360-degree videos, APIs and more. What’s on YouTube...
4 Essential Qualities You Need to Begin Your Career in Marketing
Interacting with young marketing enthusiasts is fun. I’ve met both the kinds – the ones who’d decided they want to dive into the pool of marketing/advertising since they were 15; and the ones who took up marketing because, well, there was nothing else they could think...
340K+ Views On App Promotion Video | Dutolo
340K+ Views On App Promotion Video | DutoloAbout the Brand Dutolo stands for Dustbins & Toilets locator. It simply aims at helping fellow citizens locate the nearest dustbins & toilets wherever they are. They cover 2 major cities currently, Mumbai &...
Coffee Table Book & Video As Real Estate Marketing Collateral For Sales | Jamunda Hills
Coffee Table Book & Video As Real Estate Marketing Collateral For Sales | Jamunda Hills Jamunda Hills is a one of its kind second home project based in Igatpuri. It is owned by Nasik based GDC Group which is in the real estate business for over 35 years now....
Organic Reach Of 100K Via Ravanayana Campaign In 2 Days | Le Sutra
Organic Reach Of 100K Via Ravanayana Campaign In 2 Days | Le SutraAbout the Brand Le Sutra, the world's first Indian art hotel, offers a unique blend of luxury and cultural heritage through its intricately themed rooms and artistic ambiance. Located in Mumbai, Le...