Let me ask you a million dollar question – does email marketing really work? There’s a ton of data from reputed organizations which show fancy bar graphs on how email marketing such a significant channel for acquisition as well as retention. To answer it in...
We’ve come a long way. We, as marketers. Marketers who’re ever obsessed with starting a conversation with that audience we think wants (or needs) to hear our message. From a time in the past when we thought a billboard was the best (and the only) way to tell a story,...
The past 2 years were quite eventful for the real estate sector in India. You were greeted with demonetization, then GST implementation and further RERA. Each of these 3 elements had much to do with the way real estate marketing was done for buyer leads generation....
Much is spoken about the significance for brands to build an app, for a plethora of benefits that apps help brands within the long run. However, there isn’t adequate information on how do you have users commit to your app (or download your app). Flashback, 7 years...
Interacting with young marketing enthusiasts is fun. I’ve met both the kinds – the ones who’d decided they want to dive into the pool of marketing/advertising since they were 15; and the ones who took up marketing because, well, there was nothing else they could think...
